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The musician gives twenty-five thousand pounds award winnings to small concert halls

Sam Fender receiving the award in Newcastle
Sam Fender received the Mercury Prize last month in the North East

The star has donated the entirety of his twenty-five thousand pound Mercury Prize cash to the Music Venues Trust, which works to protect the Britain's grassroots live music spots.

He was given the prize on October 16 as his new release People Watching was declared the outstanding release of the past year.

Fender has opted to donate the funds to the Music Venues Trust, in acknowledgment of the essential function small stages fulfilled in his beginning days.

"I personally couldn't be pursuing what I am doing today if it hadn't been for all the shows I performed around the area, and further afield, when I was just getting going," remarked Fender. "These spaces are renowned, but they are struggling."

Beginning in 2023, at least 150 of these spaces have permanently closed – about one-sixth of the total UK scene.

Recently, major artists like the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its attempts to help venues survive, by applying a small levy to their admission fees, which supports smaller concert halls.

He also joined in, generating in excess of £100,000 on his 2024 arena tour to support 38 small stages across the UK.

These funds assisted venues that were dealing with potential shutdown due to difficulties caused by floods, fire incidents and family tragedies, as well as regulatory hurdles, legal disputes and neighbor objections.

Some locations received monetary aid in modernizing amenities and technical equipment that helped artists and concertgoers.

"The concept that revenue from performances in major spaces supports the local stages, where it kicks off for performers like me, is just logical," the star has commented.

Pulp in concert
Pulp are among the artists who donated their Mercury Prize prize money to non-profits

He is not the first artist to contribute his honor winnings to worthy causes.

In the band earned the award in the mid-90s for their release Different Class, lead singer Cocker stated that the group would donate their cash to the organization War Child.

In 2002, musician the artist divided her bounty across multiple good causes, such as the children's charity and a Sickle Cell organization.

"Additionally, I gave a grand to my local community centre, to their gymnastics class, because I trained in gymnastics when I was growing up and they needed new equipment," Ms Dynamite shared with the media.

Two years ago, they contributed their funds to the youth organization that nurtured their band, as well as other grassroots music organisations.

And the 1994 recipients the group gave their award to a multiple sclerosis charity after a close contact was found to have the disease.

"Receiving the award was ample," remarked singer Heather Small. "The money was the extra but we could do without the cherry, because we had the cake. So our victory touched the lives of others."

In the past week, the MVT revealed it had rescued a couple of small stages in that region, by placing them under public stewardship.

One venue in the city and The Croft in the city were acquired under the community ownership scheme, which is backed by the arts council and supporters who buy "stakes" in the buildings.

By

John Hendricks

A digital strategist with over a decade of experience in tech journalism and content creation, passionate about emerging technologies.

HubDigital UK

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